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Marketing Operations

Your marketing plan. Moving into action.

Keep campaigns, content and reporting moving through a clear delivery process.

HiredVietnam helps you organise recurring marketing work from Vietnam—with agreed coordination, quality checks and progress reporting. Your team sets the direction and approvals. We define the execution responsibilities with you.

Marketing operations with a clear owner: five colleagues talking in a bright lounge area, a wall of sticky notes behind them
The work between planning and launch, made visible: three sticky notes labelled To Do, Doing and Done on an outstretched arm
The gap to close

Give the work between planning and launch a clear owner

The campaign direction is agreed. The work still needs to happen.

Content needs formatting. Assets need checking. Records need updating. Someone needs to follow up on approvals and pull the report together.

A managed marketing-operations scope brings those tasks into an organised workflow. Know what is ready, what is waiting and which decisions need your attention.

Marketing workflows

What we can help you manage

Start with one recurring workflow or discuss connected activities across your marketing operation. The tasks, systems and workload are confirmed during scoping.

  • Campaign Administration

    Keep deadlines, assets and approvals visible.

    Coordinate the operational steps that support your campaigns.

    Possible scope:

    • Maintaining campaign calendars and task status.
    • Checking that briefs and required assets are complete.
    • Tracking approvals and delivery dependencies.
    • Preparing progress updates and raising blockers.

    Your team supplies: Campaign objectives, priorities and approval owners.

  • Content Scheduling & Publishing

    Bring approved content into the right place.

    Prepare and schedule content through an agreed publishing process.

    Possible scope:

    • Formatting approved articles or posts.
    • Uploading supplied assets and approved metadata.
    • Checking links, layout and scheduled dates.
    • Publishing only within the authority you have agreed.

    Your team supplies: Approved content, brand guidance and publication decisions.

  • CRM Administration

    Keep marketing records organised.

    Maintain agreed records and campaign information using your data rules.

    Possible scope:

    • Updating defined fields and campaign records.
    • Flagging incomplete information or possible duplicates.
    • Applying approved naming and data-entry conventions.
    • Preparing data-quality checks and exception lists.

    Your team supplies: Authorised data sources, field definitions and approval rules for sensitive changes.

  • Email Campaign Production

    Prepare the campaign for a clear review and release.

    Support execution using approved content, audience instructions and sending permissions.

    Possible scope:

    • Assembling campaign templates and supplied assets.
    • Preparing audience selections against approved rules.
    • Checking links, content and test versions.
    • Scheduling an authorised send and preparing the agreed report.

    Your team supplies: The offer, approved audience and exclusions, sender requirements and final send authority.

  • Marketing Reporting

    Make the agreed information easier to review.

    Bring reporting inputs into a consistent format.

    Possible scope:

    • Collecting information from agreed systems.
    • Maintaining report templates and reporting schedules.
    • Checking figures against the defined source.
    • Flagging missing information and unusual changes.

    Your team supplies: KPI definitions, reporting periods and business context.

Who does what

Managed execution, with your direction intact

This service focuses on organising and delivering the marketing work in your agreed scope.

Managed execution, with your direction intact
ActivityHiredVietnam's agreed responsibilityYour team's responsibility
Campaign directionClarify the execution requirementsSet objectives, offer and priorities
Work coordinationSchedule tasks, track dependencies and raise questionsSupply inputs and resolve priority decisions
Production checksReview work against the brief and agreed checklistApprove brand, product and business accuracy
Audience preparationApply approved rules and flag exceptionsConfirm permitted use, audience eligibility and exclusions
Publishing or sendingAct within the recorded approval and access levelAuthorise release where required
ReportingPrepare agreed updates and identify missing inputsInterpret results and decide the next business action

Your budget, strategy and approval authority remain explicit. Paid-media buying, original content creation, sales follow-up and strategic leadership are included only if separately agreed.

For agencies, define who communicates with the end client and who consolidates client feedback before work begins.

A clear path from brief to delivery: a person typing on a laptop while holding a phone at a cafe table

A clear path from brief to delivery

Consider a recurring email campaign.

Your marketing owner provides the approved message, assets and audience instructions. Under the agreed scope, HiredVietnam prepares the campaign, checks the content and links, and brings it back for approval.

Once authorised, the campaign is scheduled and the agreed report is prepared. Open questions and exceptions are recorded for the next cycle.

The aim is a repeatable process with visible handoffs—not a new briefing exercise every time.

Illustrative workflow. Actual tasks, systems and responsibilities are agreed for the engagement.

What we check

Quality checks built around the work

Agree what must be checked before an item reaches your reviewer or goes live.

Quality checks built around the work
CheckWhat it covers
Brief and versionThe right instructions, assets and approved copy
Brand and formattingAgreed style, layout and presentation requirements
Links and destinationsWorking links and the intended forms or pages
TimingCorrect dates, scheduling settings and time zones
Audience instructionsApproved selections, exclusions and exception handling
ApprovalRecorded sign-off from the authorised person
ReportingAgreed definitions and the correct source information

For CRM work, define which updates can proceed routinely and which require approval. For live campaigns, agree how errors are escalated and who can pause activity.

Quality checks built around the work: hands highlighting printed page sketches on a desk with a phone and a monitor
Setup and budget

Work with your existing marketing setup

Tell us which tools you use and how the work moves between them. We assess the relevant capability, access and setup before confirming the service.

Use an agreed place for requests, feedback and progress. Confirm who can edit, approve, publish or export information, and how access changes are handled.

If repeated manual steps could be automated, discuss that as a defined requirement. New integrations and material workflow changes need their own implementation and support scope.

Start with a workflow that fits your budget

You do not need to outsource all your marketing.

Start with the recurring work that needs attention: campaign administration, content scheduling, CRM updates or reporting. Discuss the workload and budget, then agree what the service will cover.

A focused managed service can be an affordable option when you need execution support without building a full internal operations team.

Your proposal should explain what is included, who manages delivery and how additional requirements will be agreed.

How it works

How we get started

  1. Define Requirements

    Show us the campaigns, recurring tasks and delivery bottlenecks. Identify the systems, workload and approvals involved.

  2. Assess & Select Talent / Design the Process

    For marketing operations, agree the execution workflow, required skills, checking steps and delivery responsibilities.

  3. Onboard Your Team

    Share approved examples, brand guidance and authorised access. Confirm how requests and approvals will be recorded.

  4. Ongoing Support & Delivery

    Work through the agreed tasks, share updates and review results. Refine instructions and discuss changes as your requirements develop.

Progress measures

See how delivery is progressing

Choose measures that reflect the work you have asked us to manage:

  • Completion against agreed deadlines.

  • Work accepted at the first review.

  • Accuracy of records or reports.

  • Outstanding items and reasons for delay.

  • Questions waiting for a decision.

Review campaign outcomes separately from operational delivery. Leads and sales also depend on the offer, audience, budget and follow-up; this service does not automatically include a revenue or lead-generation commitment.

Common questions

Questions about Marketing Operations

Is this a full-service marketing agency?

This page covers managed marketing execution and administration. Strategy, original creative work, advertising management or other services need to be explicitly included in the agreed scope.

Can we keep our existing marketing manager or agency?

Yes. Define the work they continue to own and the execution responsibilities HiredVietnam will take on. Your existing team can retain direction and approvals while we coordinate the agreed operational workflow.

Can we start with one activity?

Discuss one recurring activity, such as report preparation or content scheduling. We will assess the workload, required tools and handoffs before proposing a suitable scope.

Does content scheduling include writing or design?

Only when agreed. Scheduling approved material is different from researching, writing or designing it. If you need production support, discuss it alongside Creative Production.

Can you manage our CRM or email platform?

Share the platform, required tasks and permission levels. We will confirm the relevant experience and setup before committing to the work.

Who approves campaigns before they go live?

Agree a named approval owner and release process during setup. Publishing or sending should follow the authority recorded for the engagement.

Will this replace our sales team?

No. Marketing-operations delivery does not automatically include sales conversations, appointment scheduling or closing. Define how enquiries reach the person responsible for following them up.

How is this different from a dedicated marketer?

A managed scope includes agreed delivery coordination, checks and reporting. With a dedicated marketer, your team directs the individual's daily work. If that is your preferred model, explore Dedicated Offshore Teams.

What if we need more support later?

Discuss the additional workflow or workload with your delivery contact. Confirm the scope and any effect on timing or the proposal before the additional work begins.

Related articles

Which marketing tasks are holding up your next campaign?

Tell us what needs to get done, the tools you use and where work is getting delayed. Discuss a marketing-operations scope with clear responsibilities, quality checks and approvals.

Keeping marketing results in view: a laptop screen showing website performance charts and session figures